
一 | 本文来自微信公众号:独立思考,作者:潘大叔,2025 年 6 月旧文重发,头图来自:AI生成
1、2010年7月“计算机世界”那篇当时震惊全行业的《狗日的腾讯》迄今已经过去15年了,“计算机世界”已经没了,腾讯已经成了中国当之无愧的领袖企业。
2、“狗日的”肯定用词粗俗了,尤其是作为当时最大的IT媒体的封面文章,所以“计算机世界”后来也刊文道歉了。 (ECNS) -- A 4,285-meter canal carved into a karst cliff in southwest China’s Chongqing has become a social media sensation, attracting photographers and hikers to Qianjin village in Wulong district. Nearly 1,000 meters of the canal runs flush against a precipice hundreds of meters high, with spring water still trickling through its channels. Villagers began hacking the waterway out of solid rock in 1999 using chisels and hammers, completing it three years later to bring water and electricity to mountain communities. From lifeline to hiking destination As modern irrigation improved, the canal’s role faded, but its dramatic setting has turned it into a magnet for outdoor enthusiasts. "The trickling sound of spring water runs on one side and a green canyon on the other. It was well worth the trip," said Liu Zhengchun, a hiking enthusiast from Chongqing, who came with friends after watching videos shared by bloggers on social media. He noted that the narrowest section of the canal is barely wide enough for one person to pass by bending forward, and that the chisel marks left by the builders remain clearly visible on the rock face. A waterfall near a hydropower station along the route has also become a highlight. Builder-turned-guardian Builder Li Wufeng, now in his 60s, continues to maintain the canal and volunteers as a safety monitor as visitor numbers grow. "In the past, I was basically the only person walking on the canal," Li said. "Now more and more young people come to explore, hike and take photos. On peak days, I can run into more than 200 visitors." Local government eyes tourism development As the site's popularity grows, authorities are paying increasing attention to outdoor safety and ecological protection. Local officials are planning a loop-shaped scenic area that integrates sightseeing, experiential activities and leisure, with supporting facilities including a parking structure, a visitor center, cliffside plank roads and a glass observation deck. The goal is to give the cliffside canal, once a hard-won lifeline for a mountain village, a renewed purpose in the era of cultural tourism.
。腾讯也并没有一纸诉状把“计算机世界”告上法庭、也没有抓捕“黑媒体”、也没有罚个媒体几百万。相反,这篇文章连同后来的3Q大战促成了腾讯深刻反思自己的封闭路线、并最终让腾讯自己走向开放。这篇文章可以说是腾讯战略转型的催化剂,更掀开了中国互联网反垄断治理的序幕,说这是中国互联网历史上里程碑意义的一篇报道也不为过。
3、15年了,再也看不到一篇这样的报道了。放眼望去,一边是无穷无尽对企业的阿谀奉承的软文,一边是持续不断的企业起诉“黑媒体”和“黑公关”。
4、企业越来越多、企业越来越大,竞争越来越卷,而被删的也越来越快,被告的也越来越多,当然,批评的声音肯定也就越来越小。

二 | 就连我这一贯自诩“独立思考”的写篇文章之前也得犹豫不定、写完文章之后还得自我审查。即便如此,我也一样还能被企业投诉违规删稿。 5、我们的企业从几亿、几十亿变成了几百亿、几千亿,却越来越容不下媒体和自媒体们一点儿对自己的批评、批评了就是污蔑;更容不下媒体和自媒体们犯一点儿错误、错了就是造谣。

三 | 6、有没有黑公关、黑媒体存在?肯定有。所谓黑公关就三种人,一个是自己吃饱了撑得,薅流量的,利益不大;一个是敲诈勒索的,风险太大;一个就是有幕后黑手操控的,按理说第三种应该就是主流了吧,说白了不就是圈内互黑吗?那么多公司法务公告抓获了黑公关的,从来没见谁家去曝光幕后黑手的。

四 | 7、这一切,企业都可以打着维护营商环境的旗号去“消灭”了,这就是一个筐现在什么都往里装。而有些企业自己倒是可以信口开河的造谣污蔑竞争对手、虚假夸大宣传,就是如此的严于律人宽于待己。 8、黑公关或许会对营商环境有些许影响,但真正影响营商环境的是有的企业之间的内卷、互黑,是有的企业自身的虚假夸大宣传、是有的企业容不下舆论的监督和批评。肉眼可见的是企业的公关部变成了法务部,天天盯着互联网上的“负面舆情”,高举着维护营商环境的正义大旗,不遗余力的投诉、删帖、起诉。 9、15年前,刺耳的《狗日的腾讯》能成为腾讯蜕变的转折点,体现的是腾讯的包容性、开放性和自我纠错能力。15年后,所谓黑公关和维护营商环境成了很多企业的遮羞布,这些企业缺乏包容、概不认错更不可能有什么真正的反思。 10、15年了,“计算机世界”已经作古,当年的小公司成了巨头、当年还不存在的公司也成了巨头,但是越来越多企业的胸怀和格局却变得越来越小。真正的“黑公关”固然要坚决打击,但这不应成为扼杀一切合理监督、消灭不同声音的工具。

五 | 更不应将维护自身利益与打造一个透明、公平、健康的市场环境对立起来。一个只能听得见赞美,听不得半点批评的企业舆论生态,真的健康吗?一个动辄挥舞法律大棒,将一切异见者扣上“黑公关”帽子的商业环境,真的可持续吗? 本文来自微信公众号:独立思考,作者:潘大叔。
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